For a while there, it seemed that you couldn't turn your head without seeing the word "Green" or the prefix "Eco" attached to some product or company. Now it appears that being "SMART" is all the vogue. We've got "Smart Checking" available at pretty much every bank chain, "Smart Talk" for cell phone companies, "Smart Savings" available at area retailers, "Smart Cars", etc. It's as if the advertising executives at every company are just mailing their jobs in these days, slapping "SMART" on everything, and then zipping out to the golf course to make their tee time. Evidently originality is no longer "SMART".
One of the worst violators is IBM with thier "Smart Growth" campaign that promises "smart ideas" for "smarter cities" with "smarter transportation", "smarter policing and emergency response", "smarter power and water management" and "smarter governance" that will ultimately lead to a "smarter planet".
Shit. I'd better join Mensa before all of this smartness wears off.
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